Wondering how you can make your Airbnb stand out from the crowd? Making your home shine online is the key to unlocking it’s rental potential and it’s easier than you might think. Here are some ideas for capturing those all important views:
Think about the title you’ll give your listing
With only 50 characters to capture someone’s attention, getting your title right can be challenging. Try putting yourself in the shoes of your prospective guests – the average person scans a page of properties in less than a few seconds so making your listing stand out in a sea of stark titles like, ‘2 bedroom apartment, central location’ can be tricky. Why not try giving your place some personality and present it as your home and not just another Airbnb? ‘Jack’s Place’, ‘Murphy’s House’ and ‘River House’ have all been named after loved ones or an affectionate family nickname for the house. Staying at ‘Jack’s Place’ for the weekend sounds much more inviting than ‘2 bed apartment’ – and guests love reading the story behind the name in the house manual. If you do want to add more info, you can always include it in the title. It could be your proximity to main attractions, number of bedrooms or features like fireplaces, free parking, amazing views, etc. By using clever shorthand you can take ‘River House’ and make it ‘River House – Georgian home w/ fireplace + parking’, and it’s all under kept under that nifty fifty.
A picture says a thousand words
It’s all about the pictures, and professional photography is a must. Your smartphone may take amazing snaps but for Airbnb DIY photos stand out for all the wrong reasons. So get the professionals in and let them take care of lighting and angles. They know how maximise the light and get shots that give the viewer an idea of the space they’re getting. They can also style rooms to give a glimpse of what staying in your home would be like – a breakfast bar set with fresh coffee, a game of Uno on the dining table, a comfy bed made up with with crisp white bedding. It’s a small price to pay to show your running a professional holiday let.
Complete the property profile
And most importantly once you’ve reeled in your prospective guests with a great listing and professional photography they’re going to want to know more about the space. What’s included? What attractions are nearby? What else is in the area? Complete your profile with as much information as possible – Airbnb has prompts so you know what information to put in each box and it helps you to think about the logistics of running your rental. Will your greet your guests or can you put the keys in a lockbox. What time is check-in and check-out? There are a few to fill in but it’s a handy checklist for getting everything up together and ticked off so you’re ready to host!
The most important thing is to show any potential guests that you’re running a smart and reliable stay. But if you need a hand, Nook can help. We can take care of all of this for you, just get in touch.